For ambitious students seeking a career in marketing, advertising, event management, public relations or brand and fashion management, this course offers the ideal foundation in research, campaign development and digital marketing techniques.
Business with Marketing Foundation Course
The Bellerbys Business with Marketing Foundation programme introduces students to the core marketing principles of the business world, preparing them for university and beyond.
- Age: Students are normally 16.5 or over
- Available: Bellerbys College London
- Course length: 3 terms & a 3.5 term starting week commencing 31 October 2016
- Start dates
- Entry requirements:
- Satisfactory completion of secondary or high school
- IELTS 4.5 or equivalent (for the September start) or IELTS 5 or equivalent (for the October and January start).
- Fees: Please visit our Fees page to calculate your fees
- Note: Students starting Foundation Preparation Programme in October have the opportunity to become accustomed to their environment and British teaching styles. In the first term, October – December, students benefit from extra preparation in English and critical thinking skills and additional university guidance, as well as being given a supervised self-study enrichment project and taster lessons. Foundation study will begin in January.
This programme combines core Foundation modules with specialist Business, Finance and Management modules and new Marketing modules.
We have a unique approach to educating international students. Specialist subjects and individual attention combined with a structured enrichment programme help you to develop the skills universities and employers are looking for.
Foundation English Skills 1
Develop the ability to read academic texts, write short academic texts, take notes from writt en and oral sources and use spoken English to discuss a variety of topics.
Foundation English Skills 2
Improve all the abilities in FES1, developing greater accuracy, speed, cohesion, organisation and presentation.
Foundation English Skills 3
Develop academic English skills for university. This continually assessed course module includes an extended research essay based on an aspect of British culture, debates and discussions, listening, note-taking and summarising as well as oral presentation.
Computer Information Technology
Improve IT literacy and creativity using MS Office, Business and Media applications; develop internet research skills.
Introduction to Accounting
Learn to draw up double entry book-keeping accounts, income statements and balance sheets for varying company structures, interpret accounts and cash budgets; learn and understand accounting concepts.
Economics 2 Macroeconomics
Develop an understanding of aggregate demand and aggregate supply, economic policies, inflation, unemployment, international trade and development economics.
Develop basic algebraic skills, indices and logarithms and their practical use and interpretation; develop an understanding of basic statistics, linear programming and basic calculus.
Learn core marketing principles and techniques; gain experience of market research; analyse and evaluate marketing strategies.
Develop an understanding of advertising, promotions, digital marketing, public relations, events management and sponsorship.
Plan and produce a group-based practical project involving research, production and evaluation of a marketing campaign.